Fudge is a brand of chocolate bar currently manufactured by Cadbury. It is a bar of fudge in a semi-circular cross-section covered in a layer of milk chocolate. Produced in small bite size bars and in larger bars, the Fudge continues to be produced and sold in countries such as the United Kingdom and the Republic of Ireland. It was launched in 1948.
In the 1980s and early 1990s Fudge was advertised with the famous slogan "A finger of fudge is just enough to give your kids a treat", conceived by singer and songwriter Mike d'Abo.[1] Its accompanying jingle was based on the English folk song "The Lincolnshire Poacher".
Fudge is currently produced in the Keynsham plant in Somerset, UK; however, as of November/ December 2010, production will transfer to Cadbury's new plant in Skarbimierz, Poland.[2] Labels for these products do not state a country of origin, instead stating "Made in the EU under license from Cadbury UK Ltd"